Enterprise ITAD: User influence, outside input and education

Among the greatest challenges facing ITAD vendors seeking to market their products is to find the actual customer touchpoints to properly advertise their services or make themselves known. Because acquiring and deploying ITAD services is more complex than purchasing a consumer products, there is a steeper learning curve for corporate and IT Managers in charge of establishing policies and rules, deploying and managing ITAD for their companies. In this research, we seek to provide basic pointers as to where ITAD-related touchpoints are located. The purpose is to list possible zones of advertisement, communications and general areas of influence suitable for ITAD companies.

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