ITAD Market Pulse

Analysis: What the Latest Devices Tell Us About the Future of Enterprise IT and ITAD

Enterprise hardware is undergoing a major transformation. The latest systems released in March 2025 reveal that AI capabilities are now embedded by default, shifting performance to the edge with NPUs and AI-accelerated workflows. At Compliance Standards, we’re tracking this shift — from sustainability and energy use to lifecycle impacts — and it’s clear: the next generation of enterprise PCs isn’t just faster, it’s fundamentally different.

Companies & the Competitive Landscape:

ITAD at HP: Fragmentation, Market Perception, and the Need for Clarity

Hewlett Packard Enterprise (HPE) and HP Inc. face not only the same market challenges as their competitors but also persistent branding and identity issues stemming from their corporate split. Their fragmented approach to IT asset disposition (ITAD), with overlapping business units and multiple brand variations, has led to inefficiencies and customer confusion. This lack of clarity makes it difficult for enterprise clients to navigate HP’s ITAD offerings, weakening the company’s competitiveness. To address this, HP must unify its ITAD strategy and clarify its branding through a more cohesive marketing and go-to-market approach.

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Deep Dive into the ITAD and Recycling Certification Landscape, with Rike Sandlin

In this lecture and discussion, Rike Sandlin from Rivervista LLC delves into the certification landscape that oversee the IT asset disposition sector (ITAD), electronic recycling and eWaste. In a discussion with David Daoud of the ITAD.Academy and Compliance Standards LLC, we look at how certifications like eStewards, R2, NAID, ADISA, ISOs and others are deployed inside ITAD companies and influencing the sector.

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End-User Research: Getting to Know your ITAD Vendor: SHI International

Client Services: Established in 1989, Somerset, NJ-based SHI International calls itself as “a personal technology concierge.”  With gross sales of $14 billion in 2022 and with 6,000 employees, SHI sells IT hardware, software, and solutions to thousands of customers worldwide. While it offers IT asset disposition services, ITAD is a tiny portion of the company’s business, and is insignificant compared to its various core businesses.

ITAD at HP: Fragmentation, Market Perception, and the Need for Clarity

Hewlett Packard Enterprise (HPE) and HP Inc. face not only the same market challenges as their competitors but also persistent branding and identity issues stemming from their corporate split. Their fragmented approach to IT asset disposition (ITAD), with overlapping business units and multiple brand variations, has led to inefficiencies and customer confusion. This lack of clarity makes it difficult for enterprise clients to navigate HP’s ITAD offerings, weakening the company’s competitiveness. To address this, HP must unify its ITAD strategy and clarify its branding through a more cohesive marketing and go-to-market approach.

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First Take: Cascade Asset Management and Sage Sustainable Electronics Join in First Merger in US ITAD Sector

First Take: Cascade Asset Management and Sage Sustainable Electronics Join in First Merger in US ITAD Sector

On January 31, 2025, Madison, WI-based Cascade Asset Management merged with Columbus, OH-based Sage Sustainable Electronics. A one-page online post by Cascade suggests that the companies will continue to operate as two independent entities for the time being.  This is the first time that a merger has taken place in the industry, while the most recent transactions in the ITAD sector favored acquisitions.

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PC Market Trends, Windows 11 Adoption Challenges and the ITAD Opportunity

As of early 2025, the global PC installed base is estimated at 1.6 billion units, with the U.S. accounting for around 240 million. Despite Microsoft's push, Windows 10 remains dominant (62.7% market share), while Windows 11 adoption lags due to strict hardware requirements and high upgrade costs. Many businesses face the choice of replacing...

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More Analyses

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