Blancco is repositioning its erasure and diagnostics business around the physical drive rather than the device category, a shift executive Tzvika Shahaf says reflects where the IT asset market is actually moving in 2026.
In an interview, Shahaf, who joined Blancco earlier this year, laid out a company strategy built on three pillars: data-bearing drives, data center decommissioning, and mobile devices. He described 2026 as a record year for connected IT assets, with the installed base approaching 22 billion devices by year-end, a figure he tied directly to AI training and data center buildout demand outpacing supply. That imbalance, he said, is what has pushed the market from a “destruct-first” default toward what he called a “recover-first” model, in which retired hardware is refurbished, harvested for parts, or redeployed rather than scrapped.
This analysis is reserved for clients subscribing to the Pulse Service.
Already a subscriber? Log in here.
Subscribe to Pulse
Book a 90-Minute Analyst Presentation