Competitive Analysis

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Apple leads on inputs, faces questions on ITAD

Apple’s latest environmental milestone, a claim that 30% of the material in all products it shipped in 2025 was recycled, landed on Earth Day and has been widely cited in ESG coverage. According to the company’s April 16 newsroom release, that figure represents the highest-ever share of recycled material in its devices and is framed as a key step toward Apple’s 2030 climate targets.

Apto, Tusaar partner on rare earths recovery

IT asset disposition provider Apto Solutions has teamed up with Tusaar, a US-based rare earth elements processor, to recover and reuse critical materials from retired technology inside the United States. The collaboration centers on capturing rare earths from shredded hard drives and sending those materials into Tusaar’s domestic processing stream rather than letting them disappear into conventional recycling and export‑oriented channels.

SIMS and Iron Mountain Are Repricing the ITAD and Positioning it as a Primary Growth Engine

In this episode, David Daoud of Compliance Standards LLC examines how Sims Limited and Iron Mountain are repositioning IT asset disposition from an operational afterthought to a primary growth engine inside publicly traded platforms. Both companies recently reported approximately 70% year-over-year growth in their ITAD divisions. More importantly, they elevated Asset Lifecycle Management and Sims Lifecycle Services in their earnings narratives, capital allocation priorities, and forward guidance.

Sims Lifecycle leverages hyperscale decommissioning

For most of its existence, Sims Lifecycle Services (SLS) has been viewed as a secondary business alongside its parent company’s metals operations. That perception shifted somewhat with Sims’ latest half-year results, which pushed SLS to the foreground as a core growth engine and a bellwether for where the ITAD and secondary components markets are heading.