Secondary Market

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Apple’s Two‑Track Trade‑In Strategy: Macs Up, Mobile Down, and the ITAD Impact

On January 15, 2026, Apple quietly raised the stakes on used Macs while trimming mobile payouts, sending a clear price signal into the secondary market. This briefing unpacks what that split means for buyback grids, sourcing strategy, and where the best margin will...

What is Google telling us about the secondary market for IT and electronics?

Google’s Certified Refurbished Phone Program highlights a growing trend of OEMs entering the secondary market to control ecosystems, brand perception, and margins. This move disrupts traditional IT asset resale channels, creating challenges for ITAD vendors while underscoring the economic potential of refurbished IT assets. ITADs must adapt by focusing on premium services like ESG reporting and secure data handling to thrive in this evolving landscape.

En español: Reciclaje de Productos Electrónicos y Minería Urbana

Cuando hablamos de minería viene a nuestra mente la extracción de las riquezas del subsuelo. Pensamos en excavaciones para la extracción de una gran variedad de minerales metálicos, tales como hierro, cobre, plomo, oro, plata, cromo, mercurio, aluminio, entre otros,...

HPQ’s Poor Performance and Impact on ITAD/Recycling

Echoing the sustained drop in demand for PCs, printers and classic mass IT equipment, HP’s PC/printing unit (NYSE:HPQ) saw its share fall below $13. The company missed its fiscal quarter targets, with sales falling 14% year over year, affecting PCs and printing units....

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