Since September 2023, Google began to roll out what it calls a “helpful content update” that is likely to have significant impact on companies’ marketing efforts and strategies. The ITAD sector may be affected by this move.
Marketing
April Traffic to ITAD vendors’ online platforms up 16%
Traffic to pure play ITADs online platforms rose by 16.09% in April compared to March 2024. The increase in traffic reflects a boost in activity within All Green Recycling and ERI, which collectively accounted for 58.47% of ITAD’s April online traffic.
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