ITAD Marketing Coalition [IMC]
Compliance Standards LLC is pleased to announce the forthcoming deployment of a new marketing program called ‘ITAD Marketing Coalition’ or IMC. IMC will be launched in the third quarter of 2021 (3Q2021). The program aims at promoting ITAD companies and best practice among an audience of IT managers, leaders and executives interested in IT asset disposition. To learn more, please check the highlights of the program below. To be kept informed on the final details and dates, please click on the button below ‘sign up to remain informed.’
Program Highlights
The highlights below are still general, as Compliance Standards is still establishing the parameters of the program.
Get your company's name in front of IT leaders
As a member of IMC, you will be featured in an advertisement campaign scheduled for 3Q2021.
Educate users and potential clients
The program will gather information on best practice in the areas of data security, environmental stewardship, operations, and cost/finance. All IMC members will be asked to take part to building a collection of best practice materials that will be used in the IMC campaign.
Lead generation
Compliance Standards is considering adding lead generation on behalf of IMC members. Details are being worked out with lead generation partners and will be available before project launch.
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Sumitomo Corporation has taken an equity stake in GreenTek Solutions, a Texas-based IT asset disposition firm, becoming an equity-method affiliate as it enters the U.S. ITAD market amid AI-driven data center hardware turnover.
Summary: M&A: Sumitomo Takes Equity Stake in U.S. ITAD Firm GreenTek, Betting on AI-Driven Hardware Disposal
Sumitomo Corporation has taken an equity stake in GreenTek Solutions, a Texas-based IT asset disposition (ITAD) firm, making GreenTek an equity-method affiliate as Sumitomo enters the U.S. market for enterprise IT hardware reuse and recycling. The investment positions...
Summary: Corporate Strategy: Blancco Bets on the Drive, Not the Device, as It Chases a Recover-First IT Market
Blancco executive Tzvika Shahaf outlines a three-pillar strategy — data-bearing drives, data center decommissioning, and mobile devices — built around the physical storage drive rather than device category. Key points: Connected IT asset installed base approaching 22...