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Microsoft’s new commercial laptops: Small push on the AI front, better sustainability and ITAD profiles

We are still a long way to the back-to-school season when you will see a new class of computers that will feature AI-related technologies. Major OEMs and related companies in the PC ecosystem are currently busy designing such systems. Intel, Microsoft, Dell, HP, and...
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ITAD’s Online Marketing Increases in January 2024, according to the ITAD Marketing Leadership Tracker

For the month of January 2024, the 18 ITAD companies assessed in this analysis generated a global traffic volume of 247.9K (site visits), up 8.53% from December 2023.  The value of this traffic is estimated to be worth $68.6K, representing a relatively small amount but healthy enough for a niche sector like ITAD. The value of this web traffic into the ITAD domains was up 27.09% from December 2023, although we anticipate a downward correction for the month of February.

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As predicted, the PC market ends 2023 with dismal results, and the writing was on the wall

Just before Christmas, exactly on the 21st of December 2023, I visited several retail stores to check on how IT equipment and tech devices were selling.  I had three observations that essentially were predictors of another disastrous quarter for the PC industry. At...
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Brief: Brace for possible weak PC sales in 4Q23, but ITAD vendors should benefit from that

Intel had its big event in New York City on the 13th of December and both the media and industry analysts have been busy interpreting what it means for the technology sector. Intel is betting on AI to recover leadership in 2024 and said PC OEMs have been building PCs and Best Buy agreed to sell them. This brief looks at what we are seeing on the ground and how this could help the ITAD industry.

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