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Market Snapshot: Private Equity Firms Fueling ITAD’s Data Security Sector

Private equity firms are investing in the ITAD data security sector, seeing it as a growing market. Blancco’s acquisition by Francisco Partners and Guardian Data Destruction’s capital injection from Housatonic Partners exemplify this trend.

ITAD’s Online Marketing Increases in January 2024, according to the ITAD Marketing Leadership Tracker

For the month of January 2024, the 18 ITAD companies assessed in this analysis generated a global traffic volume of 247.9K (site visits), up 8.53% from December 2023.  The value of this traffic is estimated to be worth $68.6K, representing a relatively small amount but healthy enough for a niche sector like ITAD. The value of this web traffic into the ITAD domains was up 27.09% from December 2023, although we anticipate a downward correction for the month of February.

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