Corporate Strategy: Blancco Bets on the Drive, Not the Device, as It Chases a Recover-First IT Market

Blancco is rebuilding its business around the ‘drive’, not the device, betting that surging AI infrastructure and component scarcity are pushing ITAD from “destruct-first” to “recover-first.” The company’s new strategy centers on data-bearing drives, data center decommissioning, and mobile, positioning certified erasure and diagnostics as the backbone of a market where assets move fluidly between enterprises, processors, and secondary channels.

Metals and electronics recycling firms report stronger downstream trends

Recent earnings updates from Aurubis, Umicore and Sims Limited suggest that parts of the downstream metals and electronics recycling market remain comparatively healthy heading into the remainder of 2026. The companies cited supportive precious-metal and non-ferrous pricing, strong recycling activity levels, and continued demand for high-value secondary materials, even as they warned of ongoing pressure from feedstock tightness and volatile treatment charges.

Apple leads on inputs, faces questions on ITAD

Apple’s latest environmental milestone, a claim that 30% of the material in all products it shipped in 2025 was recycled, landed on Earth Day and has been widely cited in ESG coverage. According to the company’s April 16 newsroom release, that figure represents the highest-ever share of recycled material in its devices and is framed as a key step toward Apple’s 2030 climate targets.

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