The Review Process
In 1Q20, just before the coronavirus was officially announced, Compliance Standards (CS) set out to survey All Green Recycling customers as a sub-set of top vendors operating in the IT Asset Disposition market. Of all those surveyed, CS gathered 65 companies that are served by All Green. All the surveyed companies are based in the United States and are enterprise-class organizations. No SMB or consumers were surveyed. Included in the survey are also organizations operating in the public sector as well.
The typical survey respondent is responsible for the ITAD function within the IT department or within the compliance and/or procurement organization. In some cases, respondents may be affiliated to other departments.
Below are the data summarizing the respondents’ views in data format. To the left as additional data points that allow benchmarking and comparisons.
Please note that the customers’ views and positions as displayed in the data do no reflect Compliance Standards’ views. CS’ assessments are reflected through the CScoreX assessment tool.
All Green’s Market Position
Compliance Standards uses three metrics to assess position in the market relative to competition. They are:
1- The Broad Market Penetration (BMP) rate: This is a rate that measures how many end-user companies use the analyzed vendor. If 10 out of 100 say they use Vendor XYZ, the BMP is calculated as 10%. The rate is calulated regardless of whether the end-user enterprise hired multiple service providers.
2- The Effective Market Penetration (EMP) rate measures the share of companies that report using the vendor as lead servicer, considering that many use multiple service providers as part of their procurement requirements.
3- Use intention after end of current contract (if applicable): This figure measures how many end-user companies reported the vendor as the one they intend to hire in the next contract cycle. The figure is used in other analyses to assess customer loyalty.