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How about some leads and brand marketing at the same time? Be seen as a thought leader, don’t count on social media only to reach real prospects.
We offer you the opportunity to take your message to ITAD/ITAM influencers and/or decision makers, who can become your next customers. Get your name in front of them, supercharge your marketing team, and empower your sales organization with vetted leads. See concept and method below.
Concept:
Compliance Standards (CS) has partnered with a major media firm to produce a series of webcasts to promote ITAD-related topics and their sponsors. The initiative is meant to help ITAD companies be proactive instead of reactive to (1) educated enterprises on ITAD, (2) market and promote their brand, and (3) be considered a thought leader, and (4) get leads.
- CS proposes a series of topics, however the sponsor holds the ultimate decision on the topic of interest to them
- On the sponsor: Any webcast will be sponsored by one, and only one, client to avoid overlaps, unless otherwise agreed upon by partnering companies.
- A webcast will involve two parties: the independent analyst (us) who will frame the discussion, augmented with data. And the sponsoring party (you) that would offer solutions and recommendations specific to the topic at hand.
On the Leads:
Our media partner offers access to millions of tech magazine and online property subscribers. These are practitioners in corporate IT, security, management, etc., who have influence and/or decision-making power over IT & IT services spending, including ITAM and ITAD. In this context:
- The sponsor of the webcast will have the opportunity to narrow their target based on their marketing goals and strategy. Some of the selection criteria include:
. Vertical type (banking, healthcare, etc.)
. Lead’s job title/level
. Regions
. Company size
. Etc…
- Our media partner’s responsibility is to deliver the leads and to replace any lead deemed defective.
How it Works:
These custom webcasts encourage exploration and interaction with the content, reinforcing your brand message and building a connection:
1. Format: 20-45 minutes, audio or video, on-demand
2. Content and moderation services: CS will work with the client to identify the topic and build content. CS will be fully responsible for supplying independent analyst content, and supporting data, if available. Sponsor will bring their content on best practice, solutions offerings, recommendations and other marketing materials.
3. Platform and production: Although CS and sponsor will decide on the best production platform, media partner could provide experienced webcast producer, all production logistics, customer service and support.
4. Syndication and lead generation: webcast hosted behind media partner’s firewall for 90 days, 150 leads guaranteed for the entry level webcast.
5. Reporting and deliverable file: weekly webcast registration reports, final event reports, and downloadable mp4 file of the webcast
6. Sponsor gets full access to leads.
Inquire Now
Don’t be reactive, don’t count on social media to promote you. Contact us today to discuss.
Timing
> Production: 5 to 6 weeks
> In-Market Duration: 12 weeks
> After the 12-week period, sponsor and CS will partner to run their own marketing push. Client can select to do it alone.
Examples of marketing continuity: reposting, shorts, clips or full video on sponsor’s website, CS websites, social media, LinkedIn, etc.
Topic Ideas
These custom webcasts encourage exploration and interaction with the content, Here are 12 topics for a webcast on IT Asset Disposition (ITAD) targeted at IT/ITAM buyers and decision-makers:
Maximizing ROI Through Effective IT Asset Disposition:
Discuss strategies to recover value from retired IT assets and the financial benefits of a well-managed ITAD program.
ITAD Compliance and Data Security: Navigating Regulatory Requirements:
Explore the legal and compliance aspects of ITAD, focusing on GDPR, HIPAA, and other regulations that govern data security during asset disposition.
ITAD's Contribution to your ESG Practice: Integrating ITAD in your ESG Reporting
Highlight the importance of ITAD in corporate ESG policy as pressure from stakeholders is felt for companies to report environmental, social and government policies..
Sustainable ITAD Practices: Reducing Environmental Impact:
Highlight the importance of eco-friendly ITAD practices and how companies can minimize e-waste through responsible recycling and reuse.
The Role of ITAD in IT Lifecycle Management:
Examine how ITAD fits into the broader IT lifecycle, from procurement to retirement, and its impact on total cost of ownership (TCO).
Choosing the Right ITAD Partner: Key Considerations for IT Leaders:
Provide guidance on selecting a reliable ITAD provider, including questions to ask, certifications to look for, and service-level expectations.
Risk Management in ITAD: Protecting Your Brand and Data:
Discuss the potential risks associated with ITAD, such as data breaches and improper disposal, and how to mitigate these risks effectively.
Cost-Saving Opportunities in ITAD: Beyond the Basics:
Explore advanced strategies for cutting costs through ITAD, such as bulk asset disposition, buyback programs, and redeployment of assets.
Innovations in ITAD: How Technology is Transforming Asset Disposition:
Discuss the latest technological advancements in ITAD, including automation, tracking systems, and AI-driven processes that enhance efficiency and security.
ITAD in a Remote Work Era: Adapting to New Challenges:
Address the unique challenges and opportunities of ITAD in a remote work environment, including managing distributed assets and ensuring data security.
Case Studies in ITAD Success: Lessons from Industry Leaders:
Present real-world examples of successful ITAD implementations, showcasing how companies have achieved cost savings, compliance, and sustainability goals.
Data Sanitization Techniques: Ensuring Complete Data Erasure:
Delve into the various methods of data sanitization, such as degaussing, overwriting, and physical destruction, and their effectiveness in different scenarios.
Preparing for the Future of ITAD: Trends and Predictions:
Offer insights into the future of ITAD, including emerging trends, regulatory changes, and the evolving needs of businesses in managing IT assets.