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ITAD at HP: Fragmentation, Market Perception, and the Need for Clarity

Hewlett Packard Enterprise (HPE) and HP Inc. face not only the same market challenges as their competitors but also persistent branding and identity issues stemming from their corporate split. Their fragmented approach to IT asset disposition (ITAD), with overlapping business units and multiple brand variations, has led to inefficiencies and customer confusion. This lack of clarity makes it difficult for enterprise clients to navigate HP’s ITAD offerings, weakening the company’s competitiveness. To address this, HP must unify its ITAD strategy and clarify its branding through a more cohesive marketing and go-to-market approach.

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First Take: Cascade Asset Management and Sage Sustainable Electronics Join in First Merger in US ITAD Sector

On January 31, 2025, Madison, WI-based Cascade Asset Management merged with Columbus, OH-based Sage Sustainable Electronics. A one-page online post by Cascade suggests that the companies will continue to operate as two independent entities for the time being.  This is the first time that a merger has taken place in the industry, while the most recent transactions in the ITAD sector favored acquisitions.

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IT Spending to Exceed Staggering $5 Trillion this Year: What It Means for ITAD and Sustainability

This year, global IT spending will reach a staggering $5.1 trillion, and that, according to Gartner, would be a near 10% growth from 2024, more precisely 9.8%. What’s likely to drive most of this massive spending would be companies’ digital transformation strategies....
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PC Market Trends, Windows 11 Adoption Challenges and the ITAD Opportunity

As of early 2025, the global PC installed base is estimated at 1.6 billion units, with the U.S. accounting for around 240 million. Despite Microsoft's push, Windows 10 remains dominant (62.7% market share), while Windows 11 adoption lags due to strict hardware...
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