The ITAD Marketing Coalition & ITAD Academy 2023
PROMOTE YOUR BRAND, GET LEADS, EDUCATE I.T. LEADERS AND MANAGERS
Compliance Standards LLC is pleased to announce the launch of the ITAD Marketing Coalition Campaign 2023 named “ITAD.ACADEMY 2023“. The first quarter campaign will target North American CIOs, IT Managers, Chief Security Officers, Compliance Officers and other CxOs who create policies and execute ITAD asset disposition strategies in enterprises. The campaign’s main goals aim at generating leads, promoting brand recognition of ITAD industry leaders and educating end-users on methods, processes and best practice. The campaign will be repeated every quarter to reach a wide range of decision makers, but sponsors could participate in one or more quarters.
WHAT IS THE ITAD COALITION?
A New Go-to-Market Tool for ITAD Leaders
Compliance Standards’ research validates the need to promote ITAD service providers and best practices through the professional media. Decision makers rely not only on their ITAD providers and peers for information, but they also consult publications and the media to learn on how to manage the IT asset end of life.
Leveraging our unique relationship with leading media outlets, a group of leading ITAD companies is partnering with Compliance Standards (CS) to reach IT decision makers. The Coalition, comprised of a select leading ITAD vendors, will partner to educate end-users, promote their own brands and generate leads that could turn into business opportunities.
Leads and interactions will be directed to an exclusive and sponsors-owned website called ITAD Academy with the following URLs: http://www.ITAD.Academy and http://www.ITADAcademy.com where sponsors will be identified and showcased.
Leads
CS Lead Capture Platform
CS Lead Capture Platform proposes to offer an organic and intelligent way to identify, analyze, and capture buyer engagement and demand backed by enriched intent based data. The result will be 500 to 700 engagement based leads (depends in target criteria)
Recognition
CS’ ITAD Leaders Brand Promotion
CS proposes to use some of the best editorial content in the market to attract and engage IT decision makes, to lend credibility and most importantly, to put your brand in front of the right people, at the right place and at the right time. We will start with advertising banners that will target about 120,000 impressions on a major IT publication.
Promotion & User Education
CS Publishing
Hosted on a major IT media site, the ITAD Marketing Coalition will be promoted on the site in the same way editorial content is promoted. We will start 1Q2023 with a 500 word article, hosted for 3 months on a selected major brand site.
Outreach
Direct Promotion and Messaging
CS proposes to send a marketing message directly to the inbox of IT leaders and managers who have opted in to receive technology news.
The Details:
LEADS
CS Lead Capture Platform
CS Lead Capture Platform offers an organic and intelligent way to identify, analyze, and capture buyer engagement and demand backed by enriched intent based data.
How it works:
● Custom branded interactive experience supports 3-7 supplied assets to media outlet with links to the coalition website and social media pages
● Guaranteed engagement leads captured among target audience
● Weekly lead reports
● Post campaign wrap up summarizing engagement and intent based activity
Add on options:
● Chat widget
● Custom content
Core Benefits:
● Hosts multiple content formats (PDF, PPT, video,
● Customizable, ungated experience
● Can integrate with lead generation management systems
● Additional engagement opportunities
● Supports countless local languages
● GDPR compliant
RECOGNITION
CS’ ITAD Leadership Brand Promotion
Context matters: Generate awareness and increase mindshare for your brand and products. Banner advertisements on leading technology media sites are an excellent way to grow your brand awareness. Quality editorial content attracts and engages the ITDM, lends credibility and most importantly, puts your brand in front of the right people, at the right place and at the right time.
PROMOTION AND USER EDUCATION
CS Publishing
Insight and expertise are critical traits for companies working to become valued strategic partners. Sponsored articles allow you to share valuable content and gain third party brand credibility with Foundry site visitors through seamless native blog integration. These sponsored blogs provide a similar user experience as a traditional Foundry editorial blog, but instead use your branded content. Hosted on a select Foundry brand site, your blog will be promoted on the site in the same way editorial content is promoted.
How it works:
● 500 word article written by the IT media outlet selected for this purpose
● Hosted for 3 months on chosen brand site
● Promoted via in article and on site promotional modules
● 2,000 guaranteed page views
● Monthly Reporting: page views, impressions, CTR, avg. time on content.
MORE OUTREACH
Direct Promotion and Messaging
Leverage media partner trusted brand newsletters to get your organization’s message noticed through contextually relevant sponsorships.
How it works:
● Promotion is positioned natively with editorial content
● Provide headline, description, and URL, Foundry does the rest
● Headline: 30-75 characters w/spaces
● Description: 100-300 characters w/spaces
● In article Image: 1200 × 800
Reporting Includes:
● Primary KPIs: open rate% and % clicks to client content
● Secondary KPIs: reach, opens, clicks, email click rate
Performance averages:
● Email open rate: 12 20%
● Email click rate: 1 3% (clicks within email)
● Client % clicks: 12 15% of all clicks in email