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Concept:

 Compliance Standards’ Lead Generation and Brand Marketing Solutions:

Compliance Standards LLC has partnered with major global media firms targeting audiences of millions of IT management leaders, IT security officers, and managers worldwide.

Together, we combine our respective expertise, from content production to delivery to offer IT Asset Disposition (ITAD) companies the opportunity to reach a large number of potential customers, while boosting their brand with marketing campaigns that cannot be matched.

Are you expanding in the US, Thailand, Japan, Brazil or anywhere else in the world?  Are you looking for companies that are actively researching and scoping their IT, ITAM and ITAD projects? Do you want to be actively promoting your brand, ideas and concepts and educating decision makers so as to be considered as a thought leader? We can help you achieve your goals.

Supercharge your marketing team
& empower your sales organization.

What we Offer:

• We offer a comprehensive content-driven solution that will bring you vetted leads and get your company’s name exposed to remain ahead of competition and sustain growth. This includes a multichannel approach that promotes multiple assets that Compliance Standards can produce with your strategic and marketing objectives in mind, such as whitepapers and webinars, ensuring targeted outreach to IT decision-makers.
• We offer guarantee thousands of leads and tens of thousands of media views, to combine awareness with high-impact lead generation. We offer immersive storytelling with custom content and precision remarketing, reaching key decision-makers through guaranteed impressions and views, driving deeper engagement with tailored messaging.
• For more targeted needs, we capture top-of-funnel leads with customized asset promotion, and if you want to go deeper, we identify buyers with imminent purchase intent, providing actionable insights for your sales teams. These offerings enhance efficiency by aligning content with buyers’ current challenges and purchase stages.
• One of the many effective marketing venues (see list below) are Custom Webcasts that engage prospects through live or on-demand sessions, generating guaranteed leads with branded, moderated presentations, while Account-Based Advertising targets high-value accounts, ensuring your brand reaches decision-makers actively researching IT solutions.

 The Details

1. Brand Promotion & Lead Generation

Compliance Standards LLC works with the client to create unique content, from webcasts and white papers, to infographics, that are then hosted within and actively promoted by our media partners’ platforms and networks to targeted individuals.

Proprietary intent data ensures content is delivered to prospects who are actively researching relevant topics within your Ideal Customer Profile (ICP).

– Do you want to grow your presence in the financial or the health care sectors, or in any industry? We can help!

– Are you looking to reach potential customers in the Midwest, West Coast, Asia/Pacific, or anywhere else in the world? We can help!

• Benefits: Highly personalized promotion drives faster conversions by reaching decision-makers currently engaged in ongoing, sustained research aligned with your offerings.

2. Advanced Lead Generation

In addition to the above, we identify and confirm active buyers who are in the process of researching for an upcoming purchase within the next 12 months. After verification, we gather actionable intelligence on their challenges, budget stage, and vendors considered and share with you the data.

• Benefits: This is a down-funnel solution focused on leads that are closer to a purchasing decision. We provide sales teams with detailed insights into prospects’ needs, empowering more informed and effective follow-ups.

Key Features Across Offerings:

• Targeted Lead Identification: Pinpoint members of the buying team who are actively researching topics that align with your client’s ICP.
• Personalized Content Delivery: Promote relevant assets directly to prospects’ inboxes, increasing engagement and conversion rates.
• Actionable Insights: Receive in-depth intelligence, including verified contacts, project challenges, desired outcomes, and potential vendors being evaluated, allowing for more strategic outreach.

Efficiency & Transparency:

• Equip your sales team with the right tools and insights for more successful interactions, saving time and improving results. Pricing is based on a transparent CPL structure tailored to your lead generation goals.

Case Study: On-Demand Webinars

1. CS proposes a series of topics, however the sponsor holds the ultimate decision on the topic of interest to them
2. On the sponsor: Any webcast will be sponsored by one, and only one, client to avoid overlaps, unless otherwise agreed upon by partnering companies.
3. A webcast will involve three parties: 
   – The independent analyst (us)  who will frame the discussion, augmented with data.  
   – The sponsoring party (you) that would offer solutions and recommendations specific to the topic at hand.
   – The moderator, representing the media company, to introduce the topic and speakers and to close the session

On the Leads:

Our media partners offer access to millions of tech magazine and online property subscribers. These are practitioners in corporate IT, security, management, etc., who have influence and/or decision-making power over IT & IT services spending, including ITAM and ITAD. In this context:

• The sponsor of the webcast has the opportunity to narrow their target based on their marketing goals and strategy. Some of the selection criteria include:

. Vertical type (banking, healthcare, etc.)
. Lead’s job title/level
. Regions
. Company size
. Etc…

• Our responsibility is to deliver the leads and to replace any lead deemed defective.